There is always some COLOR to add, Isnt it?
BITTERCHERRY is born out of love for fashion and colors
Handcrafted and handmade in India,
embrace our unisex tees on a mission to inspire and
elevate your everyday life.
Our handcrafted process with quality colours simply brings style
each time you carry your outfit.
Each piece is unique in its own and no piece is the same, that makes
BITTERCHERRY a brand just for YOU.
HOW IT ALL STARTED
Tie dyeing has always been a popular art form, but for me, it turned into much more than just a hobby. What started as a simple tie dye kit blossomed into a tie dyeing business for me.
My family business is into selling tie dye kits. I was intrigued by the tie dye kit and planned to give it a try myself. With my tie dye kit in hand, I started experimenting with different techniques, fabrics, and dyes. I spent my time researching online, watching tutorials, and reading books to expand my knowledge and skills in tie dyeing. Each new creation ignited passion to do more of tie dyeing. As my tie dyeing skills improved, I began showcasing my creations on social media platforms and decided to take a leap of faith and turn my passion into a business. Expanding beyond the traditional tie dye patterns, I plan to explore new tie dyeing techniques with different patterns and colour combinations in my upcoming collections. Also I have began to customise tie dye designs based on customer preferences. By embracing my passion, investing time in learning, I am building a brand name with my love for tie dye. I am yet still learning more day by day and creating more.